Precision Lead Generation for Doctor Training
Client Overview
The education arm of Apollo Hospitals Group. They needed a data driven digital marketing agency to move from broad awareness to performance marketing services with measurable ROI. Programs – PLAB & UKMLA training for doctors headed to the UK
The Challenge
Campaigns were generic and expensive:
- No clarity on which cities or specializations convert best
- High CPL from broad targeting
- Budgets not optimized by channel or device
- Weak linkage between customer journey analytics and media decisions
Our Approach
1) Data Collection
Demographics (age, gender, specialization), geography (city-level), and multi-channel campaign data (LinkedIn, Google, Instagram, Facebook, Email) piped to a warehouse and GA4.
2) Analytics & Dashboards
- Program insights: PLAB and UKMLA performance benchmarked across specializations
- Regional insights: city-level CPL and conversion
- Channel ROI: LinkedIn and Google for intent/quality; Instagram for reach
- Dashboards: Power BI for marketing dashboard services and real-time decisions
- Keywords embedded: marketing analytics agency, Power BI marketing agency, digital marketing analytics services.
3) Digital Campaign Optimization
- Shifted budgets toward Tier-1 cities with lowest CPL
- Prioritized mobile-first creatives; desktop kept for long-form info
- Remarketing via WhatsApp/Email to high-engagement but non-converting users
- Weekly attribution modeling reviews to rebalance channel mix
4) Business Decisions
- Program planning: adjust PLAB/UKMLA seat mix based on demand
- Budget allocation: lower CPL with channel re-weighting
- Forecasting: quarterly lead projections to align trainer resources
Results
- CPL down ~30% after optimization
- Higher quality leads from LinkedIn + Google
- Real-time dashboards connected media to recruitment decisions
(See charts and dashboard below for the exact slices.)
Tools & Tech Stack
Facebook Ads, Google Ads, LinkedIn Ads, GA4, BigQuery/CRM, Power BI/Tableau, Python (forecasting), Zapier automations.
Why This Matters
Medical education is competitive, and ad budgets can disappear fast. By applying customer journey analytics, attribution modeling, and forecasting in digital marketing, Apollo Education UK converted vague awareness into measurable growth. This case proves how analytics-first marketing delivers sustainable recruitment pipelines.